Attract and Engage
The challenge
Prospective participants form a view of a programme long before they arrive. What they see has to be specific enough to be believed: what they will actually decide, produce and be challenged on. Generic promises do not survive a good prospect's questions.
What Roger brings
- Taught and directed programmes across the UK and Asia, and knows what prospective participants from different regions ask before committing
- Developed international programme promotion, recruitment and engagement activity
- Designed programmes whose real participant experience can be described in detail, not implied
How Roger can help
- Review or rewrite programme pages and briefing material so they describe the real experience
- Advise on international engagement and recruitment messaging
- Design taster sessions and briefing events that show the method rather than describe it